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More and more affiliates integrate AI into their platforms
Karl Richard Affiliate Industry News
They are making use of AI in their affiliate platforms by integrating them into their databases and API’s to better automate the collection and storing of data. This is allowing them to speed up the automated processing so that they are able to more efficiently market and sort the data they receive from their affiliates so that they can improve the quality and accuracy of their marketing.
However its not all been positive especially with recent developments in the search space with things like chat GPT and Google’s ai summary taking up large amounts of traffic and redirecting it where they see fit. This has led to companies that are recommended by the AI having improved search rankings and increased traffic compared to the traditional page rank algorithm that sites and affiliates have been using to increase traffic for so long.
Some companies are preparing themselves for AI integration and are making sure to make the best use case of these tools so that they are not just cosmetics add ons but can actually help increase traffic and generate high quality content. They are aiming to be able to fight back using the AI for their benefit by using it as a tool to combat the recent changes with how users search the internet and obtain information.
Massive impact on the UK gambling industry from the new autumn budget
Karl Richard Affiliate Industry News
Online casinos and book makers have been hit by an increase from 21-40% in remote gaming duty in the new budget. This is set to raise billions in taxes by shaving millions off the profit margins from providers. Major market share holders in the industry have already warned off diminished profits in their forecasts and are saying that thousands of jobs are at risk.
There will also be an increase in the general betting duty that will rise from 15% - 25% for wagers placed on sports bets from April 2027. This could result in affiliates suffering losses in commissions as more and more of earnings for casinos is being eaten up by fees and new regulations making the already heavily regulated UK market.
This is likely to have a large impact on the entire online gambling industry in the UK as all gambling companies are set to lose millions in revenue. This could lead to companies offering worse deals for their customers such as worse odds than before or higher deposit and withdrawal limits.
In summary, affiliates should be cautious with sending traffic and may want to look into alternative traffic if they are heavily dependent on UK traffic as these new laws and limits are set to have a drastic change on the UK online gambling market with many smaller providers expected to leave the market in line with the increases in taxes.
Why Affiliate credibility matters more than ever
Karl Richard Affiliate Industry News
Due to the influx of Ai generated slop and misinformation credibility is beginning to matter more than ever for affiliates, as the market is already so saturated the importance of being trustworthy and having accurate information is becoming more and more important for affiliates. Transparency is beginning to make a bigger difference towards not only the reputation of the affiliates but the overall user experience that they are able to provide.
Long term customer loyalty is becoming more and more important especially in the casino and gambling industries as they are more likely to return and become regular users if they believe that they are being provided with a good customer experience and that the affiliates priority is not only using them to generate revenue.
Especially in the casino industry affiliate advertising such as misleading player bonuses or free spins are becoming more of a detriment to the industry as a whole as more and more players are beginning to trust affiliates less and less. This is leading to some affiliates struggling to continue to provide users to platforms if they are seen to be untrustworthy.
Affiliates are all being asked to first hand confirm that the information that they are providing is accurate itself, in both the online gambling industry and other areas of the affiliate market marketers should check with the provider of the content and material that they are advertising so that they are able to say with certainty that they are being honest and truthful in all of their promotions. Affiliates who are able to confidently prove again and again that their offers and campaigns are transparent are generally able to have more retained users that are able to greater long term revenue.
Revolutionary UK regulation changes that could reinvent consent and tracking for affiliates
Karl Richard Affiliate Industry News
The UK’s data use and access act that will occur between now and June 2026 is set to change how affiliates can go around gathering user data using cookies. Updates to the wording surrounding this could mean that certain cookies no longer have to be displayed to the user but there must still be an easy way to opt out of them.
This could lead to changes with how affiliate providers go around handling cookies and with less users declining affiliate tracking so long as they comply with the legislation as new fines are set to be up to £17.5 million or 4% of turnover. Therefore affiliates are able to generate more data and could increase their revenues due to the more accurate tracking.
The data that affiliates store with these new laws must be provable to be exclusively essential for tracking and not for general data gathering. This could mean that affiliates are able to separate the data they collect for statistical and for marketing purposes further so that they are able to still acquire the information needed for tracking while also having the chance to gather more information for their marketing.
In summary, it does not guarantee an incredible short term benefit for affiliates but if they are able to comply with this new law and are able to adapt their methods for cookies and data collection then they could have a possible boost in their marketing campaigns in the future.
Top 6 affiliate marketing industries for europe in 2025
Affiliate Industry News
The top 6 industries include Tech, IGaming, Health and fitness, Financial services, E commerce, Premium products these industries are all continuing their growth and others are continuing to grow even though their sales rapidly increased during covid such as health and fitness products.
The European digital economy has surpassed the 1 trillion euro mark and is not going to slow down anytime soon. This means that affiliates are set to have an even growing market of potential customers to direct and track allowing for a potential increase across all affiliate markets if they are able to capitalise off this immense growth.
Europe is still relatively unsaturated when compared to the American and Asian markets so there are still plenty of opportunities within the European market as its ever evolving regulations and customer base continue to present affiliates with traffic.This leaves plenty of opportunities for new affiliates to enter the market and for existing affiliates to expand to capitalise of this current growth.
To summarise, this market should continue to follow current trends and further develop the digital market and affiliates should be ready for this growth so that they are able to capitalise off the expansion and the potential new traffic they will be able to market to as the European market continues to further develop.
Brazilian sport betting industry reaches its 1 year anniversary from an affiliates point of view
Karl Richard Affiliate Industry News
The market has quickly matured from the grey market to a more regulated sector in the Brazilian gambling industry. Some brands have quickly come and gone and others that have made smarter and longer term investment decisions are having great success. With more licensed brands it allows the affiliates to move their traffic over from the grey market to the regulated sector and many hoped that this would transpire smoothly. However, compulsory CPF and facial recognition checks have reshaped the landscape. The market is currently maturing into a more professional, predictable and stable source of revenue for many of the affiliates currently operating in the Brazilian gambling industry.
Football is a popular method for attracting more traffic and allows a short term hook however if you use it as your primary method for acquiring players it can fall short especially with the short term sponsoring of the regions football teams. With market experts expecting the restrictions around the marketing and the entire Brazilian gambling affiliate industry to become even more strict and more heavily regulated it leaves a demand for affiliates to find new methods for reaching players within this already heavily regulated market. They are managing to maintain players better by offering better loyalty programs in order to create and sustain as many long term customers as possible for these brands and affiliate programs.
There are a few trends that many regional and industry experts believe are likely to happen in 2026 for the Brazilian affiliate gambling industry. These are expected to cause an increase in the number of local casinos as regional partners begin to realize the growth and expansion of the industry as a whole they are far more likely to begin investing in their own authentic casinos. Regional partners are better able to understand and meet their customers needs especially as they are able to convey their advertising more appropriately as they are able to better communicate with and understand the social customs of the Portuguese speaking locals.
Another likely trend is expected to be the increase in the number of customers who are migrating over from the football advertising as the younger audience matures and are more likely to support their teams sponsors, if affiliates are able to tap into the strong loyalty that is found among football supporters. Especially as they are heavily likely to support the sponsor and the local businesses supporting their local and favorite football teams.
Finally enforcement is likely to increase even further pushing customers further away from the grey market businesses and sites and directing them towards the more heavily regulated and restriction compliant licensed brands. This is likely to incentivize brands to gain licenses in the region if they wish to continue to be able to operate in the Brazilian eco system and continue to reap the reward from this well rated and hype deserving sector of the gambling industry. It truly is a hidden gem that many are now flocking to, so that they are able to capitalize of this new wave of regulated and sustainable gambling in the region.
In summary, keep an eye out on the development of this every expanding sector of the gambling industry and it can be especially beneficial for sites with plenty of knowledge in the region and is best suited to those sites with plenty of Brazilian traffic. The sports betting is a popular method for introducing customers to your advertised sites, the casinos themselves are continuing to gain traction and gain more visits from local players as more are beginning to go to the casinos and not just sports betting. It’s definitely a market to look into especially for affiliates that have strong sports betting and casino programs.
Brands are doubling down on affiliate marketing
Karl Richard Affiliate Industry News
Influencers are taking up a greater portion of brands marketing budgets as they are set to over double down on their affiliate marketing campaigns and some are finding great success. Therefore more and more are set to expand their existing programs while others start new and additional affiliate marketing programs to capitalize on this ever changing business landscape.
Social media influencers in particular are becoming more and more popular among affiliates with most of the campaigns paying off and allowing them to increase their sales figures. This is allowing more affiliates than ever the ability to expand upon their marketing and allowing them to convert more and more customers having an incredibly positive impact on their revenues through their affiliate marketing campaigns and their affiliate links used with social media influencers.
Other programs such as loyalty and rewards are also having an increasingly popular effect on the revenues of the affiliates who are set to use them to their continued benefit. This is allowing affiliate programs an easier time scaling their programs so that they are able to better use multiple traffic sources to benefit from and increase the traffic they are sending to their respective targets.
Finally affiliate marketing programs are also making good use of email marketing campaigns and are increasing their spending on this marketing source. This is allowing them to offer personalized marketing material to customers at an easily scalable system as it simply requires them to build a database in order to have a platform that they are able to market to.
These programs and alternative traffic sources are allowing affiliates to better reach a broader and larger market allowing them to rapidly expand their affiliate platforms and generate generous revenue models that allow them to dominate their respective field in the cyberspace if they are able to properly utilize them. They are also allowing affiliates to offer more personalized and increasingly effective marketing materials to their customers through the use of social media and influencers. This is allowing them to more specifically target their customers so that they are more likely to receive marketing information and materials that are suited to their personal preferences.
In conclusion, social media and email marketing is making a wave through the affiliate marketing industry as it allows for better and more specific targeting for the affiliates when targeting customers to advertise to. As more and more companies are beginning to use these methods they are likely to become more popular and widespread so having a good insight could be essential for affiliate marketing in the future as the internet continues to evolve.
Changing regulations in the UK-market set to push industry giants Bet Fair out of their UK and Ireland affiliate program
Karl Richard Affiliate Industry News
UK gambling industry giant Bet Fair are set to withdraw their UK and Ireland affiliate programs. They are set to consolidate their affiliate programs into their parent company flutter in order to allow for an easier affiliate program to manage and make it easier for them to comply with the regulations of the UK and Ireland. As regulations become more strict and the company are seeking to centralize the management of their affiliate programs into flutters global affiliate program.
Partners currently established with their current UK and Ireland affiliate platforms have been told to contact with their affiliate managers so that they are able to join the flutter global affiliate program that is set to take over Bet Fair’s UK and Ireland affiliate programs. This is set to have been completed by the 1st of July 2025 and should allow the business to improve the running of their UK and Irish affiliate programs so that both the affiliates and the affiliate managers are able to operate in a better capacity due to the centralization and incorporation into flutters global affiliate program.
As flutter’s sub brands such as Paddy Power and Sky bet continue to further complicate their operations in the UK gambling industry they are seeking to centralize the affiliate programs for all of these brand so that they are able to operate in a more efficient manner. By merging all of their sub brands into their global affiliate program they are aiming to reduce the compliance costs they are having to pay so that they are able to continue operating in the UK market this would allow the brand to save money simply by consolidating their brands into their global brand so that they are able to minimize their operating costs.
In summary, this move is set to reduce the outcomings that flutter are having to pay as UK regulations become even more strict and compliance fees are totaling at more than 150 million euros this has led to the company to seek to reduce their outgoings by consolidating their affiliate platforms to allow for better and easier centralized management by their global brand.
Cyber Software Affiliate Program
Alison Davis Affiliate Program News
Cyber Software have updated their own affiliate program with their latest affiliate management software. Quite an interesting proposition for an affiliate management platform supplier to actually operate an affiliate program where affiliates can refer customers to buy the very same affiliate management platform software. However, you have to love the fact that they are that confident about their affiliate software that they use it themselves, unlike every single other affiliate software platform provider.
Cyber Software operates a unique Affiliate Program that enables you to refer customers to any of the Cyber Software affiliate platform software products or service solutions from which you will generate lifetime commissions for the customers that you refer. Cyber Software supply affiliate program management software to the gaming, financial, retail and multi level marketing industries.
Not only do we supply our affiliate program management software to clients around the world but of course, we use our own affiliate software to power our affiliate program. You get to use the same platform that our clients use.
Many of our referred customers have been with us for more than a decade, generating commissions for our affiliates every month. Our software products, solutions and customer service is second to none so our affiliates that refer quality customers benefit from long standing commission revenues.
From a user-friendly back office you can create unlimited tracked campaigns, report your ad displays, clicks, customers and commissions in real time and generate in-depth reports to help you maximize your earnings. We provide you with amazing advertising materials, banners, social media ads, text links and a whole host of incredible features from our platform to make your marketing convert and enable you to fine tune for the best possible efficiency.
Commissions are paid every month via bank transfer, paypal, bitcoin and more. Our experienced affiliate managers are on hand to assist you every step of the way and our affiliates benefit from using our very own award winning affiliate program software.
WatchRegister.com Launch Brand New Affiliate Platform
Mike Rathbone Affiliate Program News
WatchRegister.com have launched their brand new affiliate platform! The worlds leading luxury watch register that allows members to register and manage their watches in real time from a cutting edge registry solution have now upgraded their affiliate management platform.
WatchRegister.com provides members with the ultimate platform in order to provide historical provenance and protect against any future loss or theft. Members register watches with the secure wallet platform, fully manage the status and details in real time, transfer watches when members sell or trade and receive email alert notifications if one of their registered watches is searched in the WatchRegister.com database.
The brand new affiliate platform is supplied by Network Media's ERASS product. Second to none in the market, ERASS comes with all the features and functionality for professional affiliate marketers to create unlimited named referral campaigns and use a plethora of marketing materials to refer and track all activity. Detailed reports enables affiliates to view detailed productivity and fine tune their marketing activity to maximize their return on investment.
WatchRegister.com offer a lifetime revenue share commission model rewarding affiliates with generous monthly commissions based on the number of new accounts referred each month with guaranteed monthly commission payments.
For more information or to join the affiliate program, visit
WatchRegister.com
